18 March 2026
With the digital age evolving at such a rapid pace, and AI on the rise (see this month’s Coaching Research in Practice article, “Can AI Outperform a Human Coach?“), coaching ethics is increasingly coming into the spotlight.
Every day, thousands of coaching sessions are recorded and shared across the globe, between coaches, mentors, assessors, and credentialing bodies, as well as transcription and other AI-based services. Digital platforms store, transmit, and analyse these conversations as a matter of course. And with the rapid rise of AI tools, technology is now interacting with coaching conversations in ways that would have been unimaginable just a few years ago.
Against this backdrop, the ethical foundations of coaching matter more than ever. Confidentiality, data security, clear agreements about how information is shared, and careful management of roles and relationships all sit at the heart of professional coaching practice.
In light of the changes that have occurred even in the last few years, and our commitment to professional responsibility in an increasingly digital coaching environment, ReciproCoach has updated its Privacy Policy to reflect current coaching ethics, contemporary international standards and improve transparency about how personal information is collected, used and protected when you use our Website and Services. The updated Privacy Policy will take effect immediately for new members and on April 1, 2026 for existing members, giving you time to review the changes before they go into effect. Naturally, if you do not agree with the updated Privacy Policy, you may close your account before the effective date.
On that note, if you have recently been tempted to coach someone close to you, you may be interested to know that our next Gift Coaching Round is coming up. It allows you to offer coaching to a loved one without coaching them yourself. Your loved one is coached by another ReciproCoach, while you coach someone else’s loved one in return. This enables you to support someone close to you without taking on the complexities of coaching them directly.
Our Gift Coaching Rounds are designed to help you bypass the ethical tightrope that can arise when coaching someone too close to you. If you have 100+ client coaching hours and someone in your life who would benefit from coaching but is too close for you to coach directly, you may wish to join the next round. Register here. Registrations close 29 March 2026. Before registering, please ensure your chosen recipient is willing and able to participate in all four sixty-minute sessions.
As coaching continues to evolve in an increasingly digital and interconnected world, ReciproCoach is here to support coaches in navigating the ethical considerations that come with professional practice.
Recent Posts
AI-powered technology is advancing at such a phenomenal pace that it is now easy to imagine a future where much of the world as we know it is shaped by artificial intelligence. Not surprisingly, coaching is not immune to this possibility. The coaching field has already passed through several eras. From the early “wild west” […]
Many experienced coaches reach a point where growth is no longer about learning new skills. We may have learnt a plethora of techniques to contract well, listen deeply and ask powerful questions, yet something still limits the depth of transformation we facilitate. Often, that “something” is not a missing skill. It is an unexamined […]
It is widely accepted by most coaches that competencies matter. Similarly, much of the coaching literature focuses on coaching behaviours, skills, and markers of good practice. Yet beneath these observable actions sits something quieter and deeper: the who behind the coaching competencies. It is this that takes a coach beyond competence and into the realm […]
Need more information?
We're here to help.
